Out to Launch

Pizza. Ale. Grey Goose. Let's launch!

I love this ad. Nike has coupled its modern-day Maria (tennis star Maria Sharapova) with lyrics sung about another Maria (from "West Side Story"). From the moment she awakens, Sharapova, looking serious and focused while in New York for the U.S. Open, encounters people singing "I Feel Pretty" as she passes by. Hotel housekeepers, a taxi driver, paparazzi, a fellow tennis player (a cameo by Mary Joe Fernandez), fans, and even John McEnroe are bit with the singing bug. Yet, Sharapova won't crack a smile. The stadium continues to sing until Sharapova lets out a thunderous grunt, silencing the crowd. The ad promotes her line of Nike performance wear. "I Feel Pretty" launched on August 20 during the Teen Choice Awards and coincides with the upcoming start of the U.S. Open on August 28. Click here to watch the ad. Wieden + Kennedy handled all aspects of the campaign. Now, I'm sure you're asking, "What should Nike's follow-up ad be?" Having Sharapova's competition sing "How do you solve a problem like Maria?" from "The Sound of Music," of course!

HP has been so successful with its "The computer is personal again" campaign that is was only a matter of time before Dell launched its own version--especially given Dell's negative perception in the customer service arena. "Purely You" plays off the "Pure Dell" slogan the company uses for its corporate market and was created by BBDO Atlanta, the second ad created by the agency since winning the account. The ad, running on network and cable TV, shows a guy whisked off his couch and into a Dell factory to have his own personal computer built before his eyes. The song's pretty catchy, too. "My head is a box full of nothing and that's the way I like it," sings Ben Lee. The spot ends with the computer shipped off to its owner. Click here to watch the ad. The campaign also consists of print and online ads. PMI Chicago, part of OMD, handled the media buy.

Grey Goose has launched two national television spots promoting both its regular and flavored vodka. "Lobby Bar L'Orange" marks the first time Grey Goose L'Orange has been advertised on television. The spot features a bartender pouring a freshly mixed Cosmopolitan as he states, "Grey Goose L'Orange makes a Cosmo more... cosmopolitan." A voiceover concludes with, "The world's best-tasting Cosmopolitan starts with Grey Goose L'Orange." "Lobby Bar" shows a female bartender pouring a Grey Goose Vodka martini. "All great cocktails have two things in common: Grey Goose and a glass," she says. The campaign launched last week and was created by Sugartown Creative. KSL handled the media buying.

Boston Pizza has launched a set of three ads under the "You're Among Friends" tag line. "Gargantuan Hands" shows a family with oversized hands checking their insecurities at the door at Boston Pizza. Click here to watch "Gargantuan Hands." "Fatal Flirt" shows the power one woman has over the opposite sex... in most places. Click here to watch "Fatal Flirt." "Pet Store" shows how one small sentence can result in different outcomes, depending on location. Click here to watch "Pet Store." The campaign also includes two 30-second radio spots. DDB Canada created the campaign and TBWA Vancouver handled the media buying.

Keeping with the restaurant theme, T.G.I. Friday's has launched a set of equally funny ads on network, cable and syndication. "Blind Date" shows a man meeting a date at Friday's, only to find out she went to the high school where he works. "Cackler" shows off a woman's annoying cackle over something not that funny. "Ex-Wife" shows a daughter introducing her parents to her new boyfriend, only problem is that Mom looks just like his ex-wife. The campaign is running through the end of the month. Deutsch handled all aspects of the campaign.

Snakes on a bottle of ale? I'd believe that... Newcastle Brown Ale has launched an outdoor campaign dubbed "Smooth Like No Other," combining smooth operators (a snake, golf swing, razor blade and body oil) with the smooth taste of Newcastle. Targeting 21- to 35-year-old men, the ads launched August 15 and will run until December 15 in markets such as Sacramento, San Diego, Los Angeles/Orange County, Phoenix, Minneapolis, Charlotte, Raleigh and Charleston. Vitro Robertson handled all portions of the campaign.

M&C Saatchi LA has created a monster of an ad for The Getty Center. It's not for those with a weak stomach. The poster is on view in the Century City outdoor mall and promotes the museum's new "Calydonian Boar Hunt" by Peter Paul Rubens, as if it's the front-page headline and picture of a newspaper. Click here to see a bigger version of the ad. The ad is running in Los Angeles and Where magazines. Milner Butcher Media Group handled the media buy.

Recommend (1) Print RSS
  • NEW! Burt's Bees Celebrates 30th 'BeeDay' With Live, Online Event

    Burt's Bees is celebrating its 30th "BeeDay" with a live web event Sept. 17 featuring company co-founder Burt Shavitz, his beloved bees, an improv actor and a bluegrass band. Burt will be outside his home in Parkman, Maine, joined by improv actor Dan Chamberlain and bluegrass band Tumbling Bones. Burt ...
  • NEW! Dad Uses Reward Points To Give Daughter Real-Life 'Safari' In Expedia Ad

    Expedia launched a new loyalty program, Expedia+Rewards, that allows travelers to earn points from every airline and hotel on every trip they take. They have my attention. Supporting the new program is "Safari," a 60-second ad that illustrates how time flies when parents travel for work. In the ad, a ...
  • NEW! Fans Dive Into FIFA 15 Ad, 'Feel The Game'

    Sports fans immerse themselves into their favorite games and football fans dive into the global campaign for FIFA 15, a video game available Sept. 26. "Feel The Game" is 2:15 of pure adrenaline for players as the video depicts gamers as so enmeshed in each game that they can actually ...
  • NEW! GE Launches Touching Video, 'The Boy Who Beeps'

    GE has launched "The Boy Who Beeps," a sweet two-minute video that launched last week during NBC's NFL Kickoff. The gist of the video is that GE speaks the language of industry and its software can connect machines at an industrial scale with the potential to change the way industry works ...
  • NEW! 'Survivor Tree' Tells Story In 9/11 Memorial & Museum Ad

    The 9/11 Memorial & Museum launched a TV and social media campaign coinciding with the 13th anniversary of the 9/11 attacks. The campaign aims to drive visitors to the 9/11 Memorial & Museum which is open to the public on 9/11 for the first time. The campaign begins with an ...
  • Beauty Grows Everywhere In Regency Beauty Institute Video

    Regency Beauty Institute launched a quirky online video to encourage young people to pursue a career in the beauty industry, showing the creativity and artistry required. The animated video follows a young woman who has the gift of doing hair. It all begins in a treehouse, as a young girl ...
  • Pull-Ups Launches 'Time To Potty' App

    Random iPhone App of the week: Kids, it's potty time. Kimberly Clarks' Pull-Ups launched an app that helps kids with the potty training process. The "Time to Potty" mobile app uses a "smart potty" timer that lets parents know when it's time to go and gets kids excited to take ...
  • Nationwide Jingle Is Catchy -- Just Ask Peyton Manning

    Even Peyton Manning can't avoid getting an advertising jingle stuck in his head. Manning stars in the latest ad for Nationwide that debuts the brand's new logo, which includes the letter "N" and an eagle. Throughout "Jingle," Manning incorporates the jingle into his everyday life. The jingle becomes part of ...
  • Rosetta Stone Aims To Create A Smaller World

    Rosetta Stone has launched a 60-second ad that targets Millennials by illustrating the advantages of learning a new language. "Create a Smaller World" depicts what the world would look like if everyone learned one new language. Strangers would become friends, sharing ideas, stories and unique dining arrangements. The world would be ...
  • NEW! Latest GEICO 'Did You Know' Ad Marks Return Of The Ickey Shuffle

    The latest "Did you Know" ad from Geico features the resurrection of the Ickey Shuffle, made popular by former NFLer Ickey Woods. The ad launched during last week's NFL kickoff game and stars a dentist unaware of Geico's knack for helping drivers to save on car insurance. When the patient ...
>> Out to Launch Archives