Out to Launch

Pizza. Ale. Grey Goose. Let's launch!

I love this ad. Nike has coupled its modern-day Maria (tennis star Maria Sharapova) with lyrics sung about another Maria (from "West Side Story"). From the moment she awakens, Sharapova, looking serious and focused while in New York for the U.S. Open, encounters people singing "I Feel Pretty" as she passes by. Hotel housekeepers, a taxi driver, paparazzi, a fellow tennis player (a cameo by Mary Joe Fernandez), fans, and even John McEnroe are bit with the singing bug. Yet, Sharapova won't crack a smile. The stadium continues to sing until Sharapova lets out a thunderous grunt, silencing the crowd. The ad promotes her line of Nike performance wear. "I Feel Pretty" launched on August 20 during the Teen Choice Awards and coincides with the upcoming start of the U.S. Open on August 28. Click here to watch the ad. Wieden + Kennedy handled all aspects of the campaign. Now, I'm sure you're asking, "What should Nike's follow-up ad be?" Having Sharapova's competition sing "How do you solve a problem like Maria?" from "The Sound of Music," of course!

HP has been so successful with its "The computer is personal again" campaign that is was only a matter of time before Dell launched its own version--especially given Dell's negative perception in the customer service arena. "Purely You" plays off the "Pure Dell" slogan the company uses for its corporate market and was created by BBDO Atlanta, the second ad created by the agency since winning the account. The ad, running on network and cable TV, shows a guy whisked off his couch and into a Dell factory to have his own personal computer built before his eyes. The song's pretty catchy, too. "My head is a box full of nothing and that's the way I like it," sings Ben Lee. The spot ends with the computer shipped off to its owner. Click here to watch the ad. The campaign also consists of print and online ads. PMI Chicago, part of OMD, handled the media buy.

Grey Goose has launched two national television spots promoting both its regular and flavored vodka. "Lobby Bar L'Orange" marks the first time Grey Goose L'Orange has been advertised on television. The spot features a bartender pouring a freshly mixed Cosmopolitan as he states, "Grey Goose L'Orange makes a Cosmo more... cosmopolitan." A voiceover concludes with, "The world's best-tasting Cosmopolitan starts with Grey Goose L'Orange." "Lobby Bar" shows a female bartender pouring a Grey Goose Vodka martini. "All great cocktails have two things in common: Grey Goose and a glass," she says. The campaign launched last week and was created by Sugartown Creative. KSL handled the media buying.

Boston Pizza has launched a set of three ads under the "You're Among Friends" tag line. "Gargantuan Hands" shows a family with oversized hands checking their insecurities at the door at Boston Pizza. Click here to watch "Gargantuan Hands." "Fatal Flirt" shows the power one woman has over the opposite sex... in most places. Click here to watch "Fatal Flirt." "Pet Store" shows how one small sentence can result in different outcomes, depending on location. Click here to watch "Pet Store." The campaign also includes two 30-second radio spots. DDB Canada created the campaign and TBWA Vancouver handled the media buying.

Keeping with the restaurant theme, T.G.I. Friday's has launched a set of equally funny ads on network, cable and syndication. "Blind Date" shows a man meeting a date at Friday's, only to find out she went to the high school where he works. "Cackler" shows off a woman's annoying cackle over something not that funny. "Ex-Wife" shows a daughter introducing her parents to her new boyfriend, only problem is that Mom looks just like his ex-wife. The campaign is running through the end of the month. Deutsch handled all aspects of the campaign.

Snakes on a bottle of ale? I'd believe that... Newcastle Brown Ale has launched an outdoor campaign dubbed "Smooth Like No Other," combining smooth operators (a snake, golf swing, razor blade and body oil) with the smooth taste of Newcastle. Targeting 21- to 35-year-old men, the ads launched August 15 and will run until December 15 in markets such as Sacramento, San Diego, Los Angeles/Orange County, Phoenix, Minneapolis, Charlotte, Raleigh and Charleston. Vitro Robertson handled all portions of the campaign.

M&C Saatchi LA has created a monster of an ad for The Getty Center. It's not for those with a weak stomach. The poster is on view in the Century City outdoor mall and promotes the museum's new "Calydonian Boar Hunt" by Peter Paul Rubens, as if it's the front-page headline and picture of a newspaper. Click here to see a bigger version of the ad. The ad is running in Los Angeles and Where magazines. Milner Butcher Media Group handled the media buy.

Recommend (1) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • NEW! Air Wick's Scent Decorator Lets Users Match Mood With Scent

    Match your room scent with your mood by visiting Air Wick's Scent Decorator website. Users scroll through a series of photos, ranging from pictures of family and flowers to nature settings and food. Once three pictures are selected, Air Wick determines your mood and lists the ideal Air Wick scents ...
  • NEW! Benjamin Moore Throws Food On Wall To Prove Paint's Durability

    A video for Benjamin Moore takes playing with your food to another level, and those involved were paid to make this fantastic mess. What fun. The 30-second video shows a group of researchers, dressed completely in white, filling oversized squirt guns with colorful foods and crayons. The squirt guns were ...
  • NEW! Miller Lite Anthem Wants You To Be You

    Miller Lite launched a 60-second brand spot called "Wonderful World" that encourages Miller Lite drinkers to be themselves. Whether you are bowling, celebrating after a baseball game or relaxing on the couch, any time is Miller time, as long as you are being yourself. There's a voiceover that tries to ...
  • Expedia Urges Travelers To Visit New Places... Alone

    Expedia launched an ad campaign encouraging travelers to step out of their comfort zone and travel to a destination they have never been before. Scrap the excuses of not having enough money or not wanting to travel alone, and Expedia will save you 20% off a trip if you book ...
  • NEW! Canadian Film Fest Campaign Pays Tribute To Overused Movie Cliches

    My favorite action movie cliche is definitely the group fight scene when the villains fight the hero one at a time rather than all at once. Additional cliches are highlighted in a two-minute cinema ad for the 2015 Canadian Film Fest. The video takes place inside the fictitious "Academy of ...
  • NEW! How Far Would You Go To Show A Client Some Love?

    You have to love this Happy 2015 video for Geometry Global Paris. The big bosses interview agency employees about their relationship with clients and the fact that France is renowned for the French kiss. Upper management combines the two, asking employees how they would feel about French-kissing a client. The ...
  • NEW! Peak Performance Opens Digital Pop-Up Shops In Remote Locations During The Magic Hour

    This campaign gives me more motivation to wake up early and go for a run. Too bad my local beach won't be one of the remote locations with a digital pop-up store. Peak Performance launched a creative campaign revolving around the Magic Hour -- just before sunrise and again before ...
  • NEW! Canadians Can Add Their Face To Samuel de Champlain's To Promote TV Series

    Samuel de Champlain was an important figure in Canadian history. He is considered the first modern cartographer of Canada and an expert mariner who crossed the Atlantic 27 times. Interestingly enough, no one knows what he looked like. A pointy-moustachioed portrait of Champlain is merely an artist's rendering. To promote ...
  • NEW! A Gun Store With History Opens In New York City

    States United to Prevent Gun Violence launched a 3:30 video that shows what happens when a gun store opens in the middle of New York City. Not your typical place to find a gun store -- and hidden cameras captured reactions of first-time gun buyers looking to purchase weapons for ...
  • Bathing Your Baby In Johnson's Gives Her #SoMuchMore

    Johnson's launched an adorable ad campaign starring a baby getting a bath. #SoMuchMore explains that the cute baby is getting more from the bath than just clean: studies show that multi-sensorial experiences aid in a baby's development. The global campaign aims to enhance rituals, including bath time, to stimulate baby's ...
>> Out to Launch Archives