Nielsen: Hispanic, Asian TV Homes Growing
Nielsen estimates that Hispanic and Asian TV homes will both climb 3.6 percent--11.63 million Hispanic TV homes and 4.37 million Asian TV homes are projected for the 2006-2007 TV season. Overall, Nielsen said U.S. TV homes will grow by 1.1 percent to 111.4 million.
Nielsen says it is the first time the company has released information about Asian demographics.
In addition, Nielsen said African-American TV homes rose at about the same rate as the U.S. TV household population as a whole--1.3 percent to 13.45 million.