• Editor & Publisher, Wednesday, September 6, 2006 12 PM

Newspapers must win online--or they will face a painful future. The former head of Knight Ridder Digital believes that industry leaders must adopt a Marshall Plan embodying two key objectives: the migration to common platforms, and the ability to sell top-quality online products to advertisers. To fulfill these objectives, independent companies must aggregate into an industry-wide network. In this network, each company must cede some control over its digital future into a "Switzerland" organization that manages the network. It will require a degree of cooperation and trust rarely seen before in the newspaper business, and therefore will only be achieved through the active, visionary leadership of the industry's captains. But if it works, they tap into a potential $4 billion in revenue.

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