Online ad network Miva today will unveil an ad offering that allows publishers to include ad hyperlinks within the copy of articles, displaying a pay-per-click ad when the user mouses over them. The
service, called InLine, crawls publisher's pages, compiles a list of keywords, and displays ads from Miva's stable of advertisers linked to the relevant keywords. The service is similar to that
offered by competitor IntelliTXT,
which added video spots to its in-text ads in June.
--Shankar Gupta
