Top 10 Online Broadcast Media Destinations (Week ending August 27, 2006 US, Home and Work)

Unique Audience (000)

Active Reach (%)

Yahoo! TV

4,438

3.36

Clear Channel Online Network

3,591

2.72

BBC

3,139

2.37

NBC Universal

2,972

2.25

AOL Television

2947

2.23

Nick

2,777

2.1

MSN TV

2,507

1.9

CBS Television

2,128

1.61

TV.com

1,727

1.31

Gannett Broadcasting

1,681

1.27

Source: Nielsen//NetRatings NetView

Demographic Data for Broadcast Media Category (Month of July 2006 US, Home and Work)

Target

Unique Audience (000)

Audience Composition (%)

Total

61,260

100

Male

29,958

48.9

Female

31,302

51.1

Age

2 - 11

2,879

4.7

12 - 17

4,622

7.54

18 - 24

3,061

5

25 - 34

9,335

15.24

35 - 49

21,814

35.61

45+

26,773

43.7

55+

12,645

20.64

65+

4,647

7.59

HH Income

$ 0 - 24999

3,874

6.32

$ 25000 - 49999

13,107

21.4

$ 50000 - 74999

16,575

27.06

$ 75000 - 99999

12,158

19.85

$ 100000 - 149999

9,613

15.69

$ 150000+

4,950

8.08

No Response

982

1.6

Source: Nielsen//NetRatings NetView

Top 20 Advertisers

Impressions (000)

Share of all Impressions

The News Corporation Limited

85,862

26.0%

Viacom Inc

69,499

21.0%

General Electric Company

31,891

9.7%

Time Warner Inc.

31,541

9.6%

Discovery Communications, Inc.

20,907

6.3%

E.W. Scripps Company

11,649

3.5%

News 5 Net

11,139

3.4%

A&E Television Networks

10,794

3.3%

Cox Enterprises, Inc.

10,390

3.1%

Public Broadcasting Service

8,803

2.7%

Oxygen Media, Inc.

8,220

2.5%

National Geographic Society

6,907

2.1%

Grupo Dataflux, S.A. de C.V.

5,141

1.6%

The Walt Disney Corporation

3,432

1.0%

Academy of Television Arts & Sciences

3,405

1.0%

Lifetime Entertainment Services

2,671

0.8%

Sundance Channel

1,452

0.4%

Speed Channel Network Inc

1,387

0.4%

Courtroom Television Network

1,091

0.3%

Comcast Corporation

542

0.2%

Total

330,168

100.0%

Source: Nielsen//NetRatings AdRelevance

Top Ad Sizes

Size

Impressions (000)

Share of all Impressions

Leaderboard

(728x90)

106,748

32.3%

Half Banner

(234x60)

56,005

17.0%

Medium Rectangle

(300x250)

55,486

16.8%

Wide Skyscraper

(160x600)

24,794

7.5%

Non-Standard Dimension

24,264

7.3%

Rectangle

(180x150)

15,007

4.5%

Vertical Banner

(120x240)

12,293

3.7%

Button #1

(120x90)

8,023

2.4%

Skyscraper

(120x600)

7,083

2.1%

Full Banner

(468x60)

5,948

1.8%

Button #2

(120x60)

4,968

1.5%

Vertical Rectangle

(240x400)

4,137

1.3%

Large Rectangle

(336x280)

2,169

0.7%

Square Button

(125x125)

1,858

0.6%

Micro Bar

(88x31)

1,103

0.3%

Square

(250x250)

283

0.1%

Total

330,169

100.0%

Source: Nielsen//NetRatings AdRelevance

Ad Delivery Types

Impressions (000)

Share of all Impressions

In-Page

295,745

89.6%

Expanding

32,848

9.9%

Over-Page

1,422

0.4%

Transitional

126

0.0%

Pop-Up

25

0.0%

Pop-Under

5

0.0%

Total

330,171

100.0%

Source: Nielsen//NetRatings AdRelevance

Top 20 Advertisers

Impressions (000)

Share of all Impressions

XM Satellite Radio, Inc.

7,887

70.1%

Minnesota Public Radio

1,770

15.7%

WSBT Radio

556

4.9%

Sunny 101.5 - WNSN

511

4.5%

104.9 The River

211

1.9%

Sirius Satellite Radio

59

0.5%

The Walt Disney Corporation

57

0.5%

WPEN Sportstalk 950

54

0.5%

Robin Hood Radio

41

0.4%

CRISTA Broadcasting

33

0.3%

Jones International, Ltd

16

0.1%

Sports Radio 810 WHB

13

0.1%

Journal Broadcast Group

10

0.1%

Executive Broadcast Services

6

0.1%

WMKV 89.3

6

0.1%

Compass Radio Group

5

0.0%

DreamDoctor.com

5

0.0%

Envision Radio Networks

5

0.0%

WFMS 95.5

4

0.0%

107.7 The BONE

2

0.0%

Total

11,255

100.0%

Source: Nielsen//NetRatings AdRelevance

Top Ad Sizes

Dimensions

Impressions (000)

Share of all Impressions

Leaderboard

(728x90)

4,315

38.3%

Button #2

(120x60)

3,082

27.4%

Skyscraper

(120x600)

1,196

10.6%

Medium Rectangle

(300x250)

1,177

10.5%

Wide Skyscraper

(160x600)

1,159

10.3%

Rectangle

(180x150)

128

1.1%

Full Banner

(468x60)

74

0.7%

Vertical Banner

(120x240)

52

0.5%

Button #1

(120x90)

51

0.5%

Half Banner

(234x60)

16

0.1%

Micro Bar

(88x31)

2

0.0%

Total

11,252

100.0%

Source: Nielsen//NetRatings AdRelevance

Ad Delivery Types

Impressions (000)

Share of all Impressions

In-Page

11,253

100.0%

Total

11,253

100.0%

Source: Nielsen//NetRatings AdRelevance