Broadcast Media Online
A deeper look at both TV and Radio Online, with sites, demographics, advertisers, advertisement types, sizes and delivery technology.
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Top 10 Online Broadcast Media Destinations (Week ending August 27, 2006 US, Home and Work) |
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|
Unique Audience (000) |
Active Reach (%) |
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Yahoo! TV |
4,438 |
3.36 |
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Clear Channel Online Network |
3,591 |
2.72 |
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BBC |
3,139 |
2.37 |
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NBC Universal |
2,972 |
2.25 |
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AOL Television |
2947 |
2.23 |
|
Nick |
2,777 |
2.1 |
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MSN TV |
2,507 |
1.9 |
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CBS Television |
2,128 |
1.61 |
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TV.com |
1,727 |
1.31 |
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Gannett Broadcasting |
1,681 |
1.27 |
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Source: Nielsen//NetRatings NetView |
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Demographic Data for Broadcast Media Category (Month of July 2006 US, Home and Work) |
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|
Target |
Unique Audience (000) |
Audience Composition (%) |
|
Total |
|
61,260 |
100 |
|
Male |
|
29,958 |
48.9 |
|
Female |
|
31,302 |
51.1 |
|
Age |
2 - 11 |
2,879 |
4.7 |
|
|
12 - 17 |
4,622 |
7.54 |
|
|
18 - 24 |
3,061 |
5 |
|
|
25 - 34 |
9,335 |
15.24 |
|
|
35 - 49 |
21,814 |
35.61 |
|
|
45+ |
26,773 |
43.7 |
|
|
55+ |
12,645 |
20.64 |
|
|
65+ |
4,647 |
7.59 |
|
HH Income |
$ 0 - 24999 |
3,874 |
6.32 |
|
|
$ 25000 - 49999 |
13,107 |
21.4 |
|
|
$ 50000 - 74999 |
16,575 |
27.06 |
|
|
$ 75000 - 99999 |
12,158 |
19.85 |
|
|
$ 100000 - 149999 |
9,613 |
15.69 |
|
|
$ 150000+ |
4,950 |
8.08 |
|
|
No Response |
982 |
1.6 |
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Source: Nielsen//NetRatings NetView |
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Data on the Entertainment Industry, Television Segment (Week ending August 27, 2006 US, Home and Work)
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Top 20 Advertisers |
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|
|
Impressions (000) |
Share of all Impressions |
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The News Corporation Limited |
85,862 |
26.0% |
|
Viacom Inc |
69,499 |
21.0% |
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General Electric Company |
31,891 |
9.7% |
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Time Warner Inc. |
31,541 |
9.6% |
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Discovery Communications, Inc. |
20,907 |
6.3% |
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E.W. Scripps Company |
11,649 |
3.5% |
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News 5 Net |
11,139 |
3.4% |
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A&E Television Networks |
10,794 |
3.3% |
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Cox Enterprises, Inc. |
10,390 |
3.1% |
|
Public Broadcasting Service |
8,803 |
2.7% |
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Oxygen Media, Inc. |
8,220 |
2.5% |
|
National Geographic Society |
6,907 |
2.1% |
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Grupo Dataflux, S.A. de C.V. |
5,141 |
1.6% |
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The Walt Disney Corporation |
3,432 |
1.0% |
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Academy of Television Arts & Sciences |
3,405 |
1.0% |
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Lifetime Entertainment Services |
2,671 |
0.8% |
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Sundance Channel |
1,452 |
0.4% |
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Speed Channel Network Inc |
1,387 |
0.4% |
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Courtroom Television Network |
1,091 |
0.3% |
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Comcast Corporation |
542 |
0.2% |
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Total |
330,168 |
100.0% |
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Source: Nielsen//NetRatings AdRelevance |
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Top Ad Sizes |
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|
Size |
Impressions (000) |
Share of all Impressions |
|
Leaderboard |
(728x90) |
106,748 |
32.3% |
|
Half Banner |
(234x60) |
56,005 |
17.0% |
|
Medium Rectangle |
(300x250) |
55,486 |
16.8% |
|
Wide Skyscraper |
(160x600) |
24,794 |
7.5% |
|
Non-Standard Dimension |
|
24,264 |
7.3% |
|
Rectangle |
(180x150) |
15,007 |
4.5% |
|
Vertical Banner |
(120x240) |
12,293 |
3.7% |
|
Button #1 |
(120x90) |
8,023 |
2.4% |
|
Skyscraper |
(120x600) |
7,083 |
2.1% |
|
Full Banner |
(468x60) |
5,948 |
1.8% |
|
Button #2 |
(120x60) |
4,968 |
1.5% |
|
Vertical Rectangle |
(240x400) |
4,137 |
1.3% |
|
Large Rectangle |
(336x280) |
2,169 |
0.7% |
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Square Button |
(125x125) |
1,858 |
0.6% |
|
Micro Bar |
(88x31) |
1,103 |
0.3% |
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Square |
(250x250) |
283 |
0.1% |
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Total |
|
330,169 |
100.0% |
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Source: Nielsen//NetRatings AdRelevance |
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Ad Delivery Types |
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|
|
Impressions (000) |
Share of all Impressions |
|
In-Page |
295,745 |
89.6% |
|
Expanding |
32,848 |
9.9% |
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Over-Page |
1,422 |
0.4% |
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Transitional |
126 |
0.0% |
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Pop-Up |
25 |
0.0% |
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Pop-Under |
5 |
0.0% |
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Total |
330,171 |
100.0% |
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Source: Nielsen//NetRatings AdRelevance |
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Data on the Entertainment Industry, Radio Segment (Week ending August 27, 2006 US, Home and Work)
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Top 20 Advertisers |
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|
|
Impressions (000) |
Share of all Impressions |
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XM Satellite Radio, Inc. |
7,887 |
70.1% |
|
Minnesota Public Radio |
1,770 |
15.7% |
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WSBT Radio |
556 |
4.9% |
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Sunny 101.5 - WNSN |
511 |
4.5% |
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104.9 The River |
211 |
1.9% |
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Sirius Satellite Radio |
59 |
0.5% |
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The Walt Disney Corporation |
57 |
0.5% |
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WPEN Sportstalk 950 |
54 |
0.5% |
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Robin Hood Radio |
41 |
0.4% |
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CRISTA Broadcasting |
33 |
0.3% |
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Jones International, Ltd |
16 |
0.1% |
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Sports Radio 810 WHB |
13 |
0.1% |
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Journal Broadcast Group |
10 |
0.1% |
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Executive Broadcast Services |
6 |
0.1% |
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WMKV 89.3 |
6 |
0.1% |
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Compass Radio Group |
5 |
0.0% |
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DreamDoctor.com |
5 |
0.0% |
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Envision Radio Networks |
5 |
0.0% |
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WFMS 95.5 |
4 |
0.0% |
|
107.7 The BONE |
2 |
0.0% |
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Total |
11,255 |
100.0% |
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Source: Nielsen//NetRatings AdRelevance |
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Top Ad Sizes |
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|
Dimensions |
Impressions (000) |
Share of all Impressions |
|
Leaderboard |
(728x90) |
4,315 |
38.3% |
|
Button #2 |
(120x60) |
3,082 |
27.4% |
|
Skyscraper |
(120x600) |
1,196 |
10.6% |
|
Medium Rectangle |
(300x250) |
1,177 |
10.5% |
|
Wide Skyscraper |
(160x600) |
1,159 |
10.3% |
|
Rectangle |
(180x150) |
128 |
1.1% |
|
Full Banner |
(468x60) |
74 |
0.7% |
|
Vertical Banner |
(120x240) |
52 |
0.5% |
|
Button #1 |
(120x90) |
51 |
0.5% |
|
Half Banner |
(234x60) |
16 |
0.1% |
|
Micro Bar |
(88x31) |
2 |
0.0% |
|
Total |
|
11,252 |
100.0% |
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Source: Nielsen//NetRatings AdRelevance |
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Ad Delivery Types |
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|
|
Impressions (000) |
Share of all Impressions |
|
In-Page |
11,253 |
100.0% |
|
Total |
11,253 |
100.0% |
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Source: Nielsen//NetRatings AdRelevance |
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Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.
JACK LOECHNER
Center for Media Research
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