The men of the CNBC talk show "Fast Money," a quartet of financial traders, run a pumped-up, sound-effects-laden dissection of the day's business news that comes at a critical time for the network.
After running for 13 weeks this summer, the show is being tested in different time periods before it gains a permanent berth. It is CNBC's latest attempt to regain some momentum, particularly in the
hours after the closing bell rings. Its ratings have plummeted in recent years, as disillusioned day traders fled a tumbling market. But with the Dow returning to health--and Fox News Channel inching
closer to starting its own rival business news network--it sees opportunity. Susan Krakower, who created the show, says: "the news doesn't matter if you can't trade on it. I don't need bells and
whistles and hearing people talk."
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