• by David Goetzl  @dgoetzl, October 4, 2006

Online dealer Cars.com will sponsor streaming broadcasts of six NBC shows on NBC.com this fall. The shows, which include promising freshman drama "Heroes" and critically acclaimed "Friday Night Lights," will be available free on the site for seven days after they air on the network.

"We are excited to be among the first advertisers behind NBC's new online offering," says Carolyn Crafts, Cars.com's vice president of marketing. "As more people turn to the Internet for entertainment, we saw this as a unique opportunity to reach a captive and dedicated audience of online viewers."

The sponsorship is part of Cars.com's 2006 $100 million-plus marketing campaign. Other sponsors of NBC Rewind, which get to run pre-roll spots before the show streams, include Nissan, AT&T and Sony Pictures.