• Adweek, Tuesday, October 10, 2006 11:30 AM

R&R Partners has collaborated with Playboy on print ads that seem indistinguishable from the magazine's famous cartoons. The ads are for the Las Vegas Convention and Visitors Authority, and they appear in the November issue of the magazine. Cartoons by Doug Sneyd, one of the magazine's regular illustrators, depict a man and woman on a couch with him saying, "I read Playboy for the articles," while she responds: "I go to Vegas for the shows."

According to Randy Snow, executive vice president at Las Vegas-based R&R, "We thought about doing something inside the magazine, because contextually it makes sense, and [Sneyd] does a lot of the cartoons. But we knew it had to be within the editorial itself--and run against magazine copy, not other ads. Hugh Hefner had to approve it, of course, but the result exceeded our expectations."

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