Nautilus CEO Gregg Hammann takes a lead role in his company's new ad campaign, a departure from ads that focused only on fitness products. Ads set to roll this weekend on national cable feature
Hammann, a former receiver for the University of Iowa football team, pushing exercise as the solution to the country's obesity problem. "Seven out of 10 Americans are overweight," he says. "Fad diets,
pills, and gimmicky products are not solving the problem. And the truth is, most folks want to get in shape but don't know how. Well, there is an answer. The key to lasting weight loss is simply to
move." The ads are themed "Getting America Moving," and talk about the firm's evolution from a single brand, Bowflex, to a complete fitness company.
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