News Brief

Myoplex's Unspoken Message: 'Not A Steroid'

Myoplex, a nutritional meal replacement that has the blessing of pro sports organizations, is kicking off a new ad campaign for the product with pro football players, a marathoner and other major sports figures. The ads, tagged "Join the Team. Use what the pros use," will target fitness-minded 25- to-45-year-olds and will depict the athletes as superheroes, wearing matching purple-and-white uniforms. The campaign runs through the summer.
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