• WAVE TV, Wednesday, October 25, 2006 12:15 PM

They are the political ads many people love to hate: grainy pictures of the opponent; ominous music in the background and a sensational allegation about the person or his record. They are rampant this election season. Will they end? Not before the vote, because experts say they work. But research also suggests the public is sick of them, even as they watch and remember. Such ads have become a staple in Indiana's 9th District congressional race between Republican incumbent Mike Sodrel and Democratic challenger Baron Hill. "Well, some people have said we run negative ads," Sodrel says. "We run contrast ads; I think there's a difference." Hill acknowledges voter discontent, and says: "I didn't want this."

Read the whole story at WAVE TV »