Commentary

E-Commerce Driving to 170 Billion This Year

E-Commerce Driving to 170 Billion This Year

comScore Networks recently reported that, In the third quarter of this year, online non-travel ("retail") spending increased to $23.1 billion (up 23 percent), while travel spending, despite a slowing growth rate, reached $18.2 billion (up 9 percent). Overall, total online spending by consumers reached $41.3 billion in the third quarter, representing a 16-percent increase versus the same period in 2005.

U.S. Online Consumer Spending (Billion $, Q3 2006 vs. Q3 2005)

E-commerce Spending

Q3 (Jul - Sep)

Percent Change

2005

2006

Non-Travel

$18.8

$23.1

23%

Travel

$16.8

$18.2

9%

Total

$35.6

$41.3

16%

Source: comScore Networks

Excludes Auctions and Large Corporate Purchases

While total non-travel spending rose 23 percent, some retail categories far outperformed the average, including Consumer Electronics (excluding PC Peripherals), which rose 42 percent and Apparel & Accessories, up 32 percent versus the same quarter last year.

Sales Growth for U.S. Non-Travel Online Consumer Spending (Select Retail Product Categories Q3 2006 vs. Q3 2005)

Retail Category

Percent Change

Consumer Electronics (Excl. PC Peripherals)

42%

Apparel & Accessories

32%

Sport & Fitness

29%

Computer Software (Excl. PC Games)

27%

Event Tickets

22%

Source: comScore Networks

Excludes Auctions and Large Corporate Purchases

Through the first three quarters of 2006, total e-commerce spending rose 19 percent versus last year, buoyed by a 24 percent increase in non-travel spending to $69.1 billion. Online travel spending increased 13 percent.

U.S. Online Consumer Spending (Billion $Q1-Q3 2006 vs. Q1-Q3 2005)

Jan - Sep

Percent Change

2005

2006

Non-Travel

$55.8

$69.1

24%

Travel

$47.1

$52.9

13%

Total

$102.8

$122.1

19%

Source: comScore Networks

Excludes Auctions and Large Corporate Purchases

Overall, comScore currently forecasts that total consumer online spending in 2006 should reach approximately $170 billion. Of that total, comScore estimates that non-travel e-commerce will break the $100 billion threshold for the first time.

Gian Fulgoni, chairman of comScore Networks, said "Online consumer spending at U.S. sites... remains strong. With year-over-year growth rates in U.S. online non-travel spending at about 23 percent in the third quarter, the Web continues... as one of the important drivers of retail sales growth."

The complete release may be found here.

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