Kodak Snaps Neo@Ogilvy For Strategy, New Media
by Joe Mandese,
Nov 20, 2006, 7:45 AM
Camera, film and photo imaging giant Eastman Kodak Co. has tapped WPP's Neo@Ogilvy as its global strategic media agency, as a result of a joint pitch by the interactive shop and sister media agency MindShare.
Neo@Ogilvy, a unit of Ogilvy One, is the digital and direct response media unit formed by WPP in February following the dismantling of mOne unit, which had centralized the interactive media operations of Ogilvy and MindShare.
The Kodak win illustrates that the restructuring has not hurt their ability to collaborate. Neo@Ogilvy handle Kodak's new global strategy and digital assignments, while MindShare - Kodak's traditional media incumbent - retains global media duties.
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