Yahoo Reshuffles Top Execs, Lloyd Braun And Dan Rosensweig To Leave

Yahoo Tuesday said that Chief Operating Officer Dan Rosensweig and media group head Lloyd Braun will leave the company as part of a major reorganization.

Additionally, in a promotion, Chief Financial Officer Susan Decker was tapped to oversee a new unit that will focus on advertising. Decker will continue as CFO until a replacement is found. Rosensweig will depart in March, while Braun resigned Tuesday.

The shake-up came after months of intense public scrutiny stemming from a host of negative reports about the company. In September, CEO Terry Semel told investors that Yahoo had seen a slowdown in growth in the automotive and financial sectors. The next month, talks to acquire college-oriented site Facebook reportedly stalled, despite a reported $1 billion offer for the company.

Most recently, an internal memo by Senior Vice President Brad Garlinghouse, calling for a complete overhaul of the company, was obtained by The Wall Street Journal. In that memo, which has become known as the "peanut-butter manifesto," Garlinghouse argued that Yahoo's operations are too unfocused, and that the company should exit "non core businesses," revamp its management structure and shed as much as 20% of the workforce.

Yahoo also is restructuring into three major units--the advertisers and publishers group that Decker will head; an audience group for the media, communications and search; and a technology division.

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