Word-of-mouth monitoring firm Umbria on Monday released a new service that provides URL source lists to companies eager to connect with individual bloggers. Umbria Connect allows those companies to
target and engage those bloggers who are passionately blogging on topics of high interest. Umbria Connect gathers input from publicly available CGM sources to locate individual bloggers writing about
topics or themes of interest to marketers. Umbria then sells the blog URLs in blocks of 25 on a subscription basis--with either monthly or quarterly updates.
