Hachette Shutters Shock, Mag To Continue Online
"After six months in the marketplace, Shock's performance at newsstands has not produced trends that indicate that we will get the returns that we are looking for," Jack Kliger, president and CEO of Hachette Filipacchi, said in a statement.
Eight staffers, including Editor in Chief Mike Hammer, were laid off in connection with the shutdown of Shock. The final issue will be the February publication on newsstands Dec. 26.
Unlike the magazine, the audience for ShockU.com has grown during the last six months and receives 41 page-views per session, one of the highest levels for Hachette sites.
The company plans to redesign and relaunch the site next spring. A Hachette spokesperson declined to provide traffic figures for ShockU.com. The publisher made a similar move early this year when it shut ELLEgirl, but relaunched the magazine's site in October.
Also this year, Time Inc. decided to shutter Teen People in print, but continue the magazine online.
Recent Online Media Daily Articles
-
AOL, Support.Com Settle Scareware Lawsuit For $8.5 Million May 20, 5:20 p.m.
Web company AOL and software vendor Support.com will pay $8.5 million to settle a lawsuit brought ... -
Gmail Hangouts Disable Google Voice May 20, 3:23 p.m.
Google's new version of Hangouts for Gmail eliminates Google Voice features. The move is frustrating heavy ... -
Digital Boost: Ziff Davis Acquires NetShelter May 20, 3:19 p.m.
Ziff Davis on Monday announced the acquisition of content network NetShelter from ad platform inPowered. Financial ... -
LikeableAds.com Launches, Focus on Social Media Ads May 20, 3:04 p.m.
To keep up with growing demand from Madison Avenue, the social marketing consultants at Likeable Media ... -
Yahoo To Ramp 'Native' Ads On Tumblr May 20, 1:37 p.m.
With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear it plans to allow ... -
Gigya Improves Marketing, Adds 21 Social, Tech Partners May 20, 9:15 a.m.
Social services startup Gigya on Monday is expected to announce the addition of 21 social and ... -
Health/Wellness Shop Diversifies Into Happiness, Launches Platform To Fuel It May 20, 9:06 a.m.
The CementBloc, a spunky New York-based agency specializing in health and wellness marketing, is diversifying into ... -
Yahoo To Buy Tumblr For $1.1 Billion May 19, 7:26 p.m.
The Yahoo board has agreed to acquire popular blogging site Tumblr for $1.1 billion in cash, ... -
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time targeting services based on ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ...
Be the first to comment on "Hachette Shutters Shock, Mag To Continue Online"
Leave a Comment