Avenue A/Razorfish Taps Schmitt To Head 'User Experience' Team
The shop has also brought on Greg Pomaro to serve as vice president and director of media in Seattle. In his new role, Pomaro will manage and oversee media planning and buying for all Seattle clients. An industry veteran, Pomaro most recently served as vice president and media director at Carat Fusion in San Francisco. While at Carat Fusion, Pomaro managed the media and buying for the agency's major retail, telecommunications and technology clients. Pomaro began his career at traditional media agencies, including J. Walter Thompson (now JWT), and Tatham EURO RSCG, where he developed and created online programs for food and packaged goods clients.
In November, the agency promoted Bruce Woolsey from his position as head of Avenue A's Seattle offices to vice president of advanced marketing solutions--a newly created position overseeing marketing efforts in emerging media, including podcasts, online video and mobile.
Avenue A/Razorfish recently developed a series of Web video spots for Levi's Jeans. The online campaign, which broke Nov. 1, ran on MSN and RollingStone.com, as well as News Corp.'s social site MySpace.com. Other Avenue A/Razorfish clients include AstraZeneca, Best Buy, Ford Motor Company, Hotels.com, JP Morgan Chase, Kraft, Microsoft and Nike.