Future Tense: JWT Spots 2007 Trends
"By examining what resonates with consumers, we can identify larger patterns that will shape our lives in the years to come," says Salzman, a trend-spotter who co-authored the newly released book "Next Now" with Ira Matathia.
Among her picks in the technology realm: Wii, Skype/VoIP and hydrogen fuel-cell technology. On the social front, she sees a rise in social networking, premium-drink bars and stem-cell research. While co-branding (think Nike plus Apple) made the list, so did companies going green, mobile video and Web-based microfinancing.
"As globalization continues to make our world seem smaller, localization will come to a head in 2007," predicts Ann Mack, director of trend-spotting at JWT.
"Decadent and excessive consumption will fall to the wayside as we stress quality, minimal environmental impact and support of local producers," she adds.
Perhaps that's why Barack Obama and Al Gore, both touted as presidential contenders in 2008, made the list. The future, according to JWT's team, may hold many surprises, including the impact of citizen journalism and reunions of donor-insemination siblings.
Recent MediaDailyNews Articles
-
Original 'Voice' Judges Return May 17, 5:41 p.m.
The original quartet of coaches for “The Voice” will return for the fifth season this fall. ... -
Van Wagner Partners With CineSport For Online Video May 17, 5:34 p.m.
Van Wagner Communications’ Sports and Entertainment division is joining forces with CineSport, partly owned by Van ... -
'Idol' Falls, 'Bang' Leads Thursdays May 17, 3:38 p.m.
The TV broadcast network environment is definitely shifting -- as evidenced by the last major night ... -
Sapient Revs Up 12%, Optimistic About 2013 May 17, 2:47 p.m.
Marketing services company Sapient reported first-quarter revenues of $292.6 million -- up 12% from the same ... -
KSE Finalizes Outdoor Channel Buy May 17, 11:08 a.m.
An entity controlled by sports entrepreneur Stan Kroenke has finalized its acquisition of the Outdoor Channel ... -
'Tonight' Still King Of Late-Night TV May 17, 10:49 a.m.
While NBC proceeds to set up its late-night changes for next year, "The Tonight Show with ... -
U.S. Open Going Cable-Only, Moves To ESPN May 17, 9:18 a.m.
After decades on the network that saw stars from Ashe to Navratilova to Federer win, the ... -
USA Looks To Make Comedy King In The New Season May 16, 10:22 p.m.
What do you do when you’re the last network putting on the last event of the ... -
Comedy Central Goes Dark To Simulcast New Radio Channel May 16, 6:12 p.m.
For the first time since its tribute to Johnny Carson 20 years ago, Comedy Central will ... -
MGM Doubles Revs, 'Hobbit' Helps May 16, 5:56 p.m.
A big positive swing for MGM Holdings was seen in its first-quarter earning results, thanks to ...
Be the first to comment on "Future Tense: JWT Spots 2007 Trends"
Leave a Comment