Marketing Rights for Sausalito Challenge for the America's Cup Up on eBay

  • April 14, 2004
An opening bid of $18 million was received on eBay.com for an exclusive sponsorship and marketing rights package covering an America's Cup veteran's Sausalito-based bid to regain the sailing trophy for the United States. The exclusive rights package offers the winning bidder the opportunity for unparalleled worldwide marketing exposure during The Sausalito Challenge's campaign for the 32nd America's Cup contest, which begins June 23, 2007 in Valencia, Spain. The Sausalito Challenge, which is supported by The Sausalito Yacht Club, is running the eBay auction through April 23.
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