Biggest Growth in Magazine Ads For Auto, Drugs and Toiletries in January
According to Publishers Information Bureau, total magazine rate-card-reported advertising revenue for the month of January 2007 increased 5.9%, compared to January of last year, closing at $1,295,177,793, while ad pages were down almost one percent.
The Drugs & Remedies, Automotive, and Toiletries & Cosmetics categories recorded double-digit gains in magazine advertising spending and pages in January 2007.
Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, Magazine Publishers of America, said "The Automotive category recorded its first double-digit increase in both PIB dollars and pages since June 2006, driven in part by a resurgence in spending by domestic automakers."
Also up in both revenue and pages were Retail, Direct Response and Media & Advertising. Ad spend in the Retail category in January came from a broad range of companies, from specialty stores and supercenters to department stores and high-end retailers. Nutrition and fitness ads helped propel the increases in Direct Response, while multimedia entertainment companies drove some of the growth in Media & Advertising.
|
Magazine Advertising January Revenues and Pages: 2007 vs 2006 |
||||
|
Class Name |
2007 Dollars |
% Chg vs. 2006 |
2007 Pages |
% Chg vs.2006 |
|
Drugs & Remedies |
161,363,973 |
19.0 |
1,222.44 |
14.9 |
|
Automotive |
132,499,869 |
24.1 |
1,216.57 |
16.4 |
|
Direct Response Companies |
125,144,389 |
13.2 |
1,325.17 |
7.5 |
|
Media & Advertising |
107,515,860 |
5.3 |
962.30 |
9.6 |
|
Food & Food Products |
93,153,056 |
-14.9 |
642.27 |
-14.2 |
|
Toiletries & Cosmetics |
91,895,096 |
19.1 |
669.26 |
11.8 |
|
Financial, Insurance & Real Estate |
83,845,868 |
2.1 |
871.97 |
-3.8 |
|
Technology |
67,677,012 |
-5.1 |
712.61 |
-12.3 |
|
Public Transportation, Hotels & Resorts |
66,880,270 |
-2.3 |
875.78 |
-8.6 |
|
Apparel & Accessories |
65,709,381 |
-3.8 |
878.74 |
-21.6 |
|
Home Furnishings & Supplies |
65,362,881 |
-16.6 |
637.59 |
-18.5 |
|
Retail |
51,672,215 |
26.6 |
593.17 |
2.5 |
|
Source: Publishers Information Bureau, February 8th, 2007 |
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Expanded PIB information is available here.
JACK LOECHNER
Center for Media Research
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