Arbitron and Nielsen will hold a Project Apollo steering committee roundtable discussion on April 9 at University of Wisconsin's AC Nielsen Center for Market Research. The roundtable will include: Ron
Bates, director-global analytics & strategy, Kraft Foods; Donald Gloeckler, manager-North America Media Research, Procter & Gamble Co.; Mark Green, senior vice president-strategic initiatives, Nielsen
Co.; Barbara Singer, associate director-media services, Kraft Foods; Linda Dupree, executive vice president-portable people meter new product development, Arbitron.
