While he praises some voluntary steps, the Massachusetts Democrat says he doesn't believe a few PSAs promoting exercise and nutrition are enough. Markey says the FCC has the authority and an "affirmative obligation" to "examine whether placing limitations on certain food advertising to children would further the public interest." He wants a dramatic and swift elimination of advertisements for "junk food" during kids shows and said the FCC should reduce the number of commercial minutes allowed. He also wants to discount educational shows from counting toward a station's FCC-friendly kids quotas.
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