Havas' Media Contacts Signs Global Ad-Serving Deal With aQuantive's Atlas
Following a review, Atlas was chosen to provide ad serving technology services and support to Media Contacts' global network providing services to more than 400 clients -- including Dell, Nike, and Air France.
"We wanted to have options as far as services go for our clients," said Ed Montes, executive vice president and managing director at Media Contacts.
The deal, however, does not foreshadow a shift away from DoubleClick's services, Montes added.
"It does provide us some flexibility," he said, "but I can't stress enough how important a client DoubleClick is, and the fact that the workings of this deal were in place long before the DoubleClick acquisition."
Atlas will also work with Media Contacts to expand Atlas technology's integration with Artemis -- Media Contacts' proprietary data platform.
By offering third-party ad serving for the full spectrum of digital ad formats -- banners, search, rich media, in-stream video and Video on Demand -- the Atlas Digital Marketing Suite attempts to open additional avenues for improved targeting to the Media Contacts network.
"Our priority was to identify a suitable partner that would be able to support the needs and development of our network worldwide," said Yann Le Roux, senior vice president and director of operations for Global Technologies and Artemis.
"Atlas is expected to continue to expand its operations over the course of 2007," said Richard Dunmall, Senior Vice President and Managing Director of Atlas EMEA.
Recent Online Media Daily Articles
-
Coca-Cola Loses Bid To Dismiss Text-Spam Case May 24, 5:41 p.m.
Consumers can proceed with a lawsuit against Coca-Cola for allegedly sending them unwanted SMS messages, a ... -
Disaster Ready: Google Maps Model Quickly Adjusts To Events May 24, 5:29 p.m.
The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed ... -
Pandora Beats Rev Estimates, Adds Subscribers May 24, 5:01 p.m.
Online radio service Pandora on Thursday reported that revenue rose 55% in the first quarter to $126 ... -
Real-Time Web Turns Consumers Into Impulse Buyers May 24, 4:37 p.m.
Video, mobile, social, and better search capabilities continue to make it easy for consumers to buy ... -
Mugnier Shares M&C Saatchi's Mobile Approach May 24, 4:32 p.m.
M&C Saatchi Mobile was formed three years ago through the acquisition of mobile marketing agency Inside ... -
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ...
Be the first to comment on "Havas' Media Contacts Signs Global Ad-Serving Deal With aQuantive's Atlas "
Leave a Comment