May Sweeps Kick Off: ABC Wins Day 1
ABC took in a 5.2/14, powered by "Grey's Anatomy," which pulled in a Nielsen preliminary 8.2 rating/21 share among 18-49 viewers, the top-rated show of the evening. One chink in the "Grey's" armor--the numbers were at the lower end of its recent original episodes.
Early in the evening, ABC's "Ugly Betty" delivered a fourth-place performance with a 3.1/9, as CBS' "Survivor" rang up another first place with a 4.5/13. But at 10 p.m., ABC's "October Road" took first place--in its season finale--with a 4.2/12.
CBS kept pace with ABC most of the evening. "CSI" took a 5.8/15, which was similar to "Grey's," at the shallow end of its ratings for an original. At 10 p.m., CBS' "Shark" earned a respectable 3.9/11. CBS had a 4.8/13 for the night.
Farther down the line was NBC with a 3.2/9. NBC was higher against year-ago numbers during the 8 p.m. hour with "My Name Is Earl" (3.2/10) and "The Office" (3.9/11). But it slipped after that with "30 Rock" (2.4/6) and "Scrubs" (2.3/6) during the 9 p.m. hour. The "ER" comeback run this year seems to be headed south again, earning a 3.7/11, coming in third in 18-49 at 10 p.m.
Fox was competitive at 8 p.m. with "Are You Smarter Than a 5th Grader," with a 3.4/10. After that, however, it was lights out: "Trading Spouses" only putting up a 2.1/5. The CW also struggled with "Smallville" and its 1.5/4, which was down 20%, versus a year ago while the WB.
After ABC, CBS and NBC, Fox was fourth with a 2.8/8; Univision was fifth at 1.7/5; and CW was last, at 1.4/4.
Recent MediaDailyNews Articles
-
Broadcasters Sue AereoKiller In DC May 24, 5:21 p.m.
Confirming their efforts to follow over-the-top TV services with legal filings in any market where they ... -
Cigarette Marketers Slice Mag Spending In 2011 May 24, 4:52 p.m.
The five major cigarette marketers nearly cut in half their collective magazine spending in 2011. The ... -
B2B Revenues Rises, Credits Events, Digital Ads May 24, 4:45 p.m.
Overall, business-to-business media revenues are growing, due to an upward trend in B2B trade shows which, ... -
Court Dismisses Defamation Suit Against WPP's Sorrell May 24, 3:31 p.m.
A New York Court has dismissed a defamation lawsuit brought against WPP CEO Sir Martin Sorrell.Sorrell ... -
MediaCom Races To Win FIA E Championship's AOR May 24, 12:37 p.m.
A start-up race car circuit, The FIA E Championship, has named WPP’s MediaCom as its agency ... -
Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground May 24, 10:56 a.m.
The four major networks were in a virtual tie for the last month of the 2012-2013 ... -
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ...
Be the first to comment on "May Sweeps Kick Off: ABC Wins Day 1"
Leave a Comment