Out to Launch

Don't cut the umbilical cord -- reattach it. The algorithm gets trendy. Corona creates an island in under 60 seconds. Let's launch!

MSNBC launched a series of dry-humored ads promoting "Countdown w/ Keith Olbermann." One ad shows Olbermann concluding his show, with a voiceover naming the various emotions viewers will feel: livid, dejected and despondent are a few options. Watch the ad here. The next two ads concern food. Olbermann opines on the removal of trans fats from Girl Scout cookies, then proceeds to order five boxes of goodies. Watch the ad here. Olbermann then takes a harsh stance on the imminent fall of Fidel Castro... on the phone with the Cuban restaurant where he's ordering lunch. Click here to watch. The final ad describes the wide range of topics discussed on the show. Watch it here. Filter created the campaign and media buying was handled in-house. 

The Addams Family is dark. So, too, are M&Ms. Put them both together and you've got a great little black-and-white ad promoting M&Ms Dark Chocolate. M&M-shaped characters are shown as the theme song to the popular '60s series plays. Cousin Itt doesn't make an appearance, but then again, we wouldn't be able to see his M&M logo. "Thing" has a cameo at the tail end, holding a bag of treats. Watch the ad here. BBDO New York created the ad and Mediavest handled the media buy.

Corona Extra launched a 60-second TV spot during the season finale of "Survivor: Fiji" that made me want to shout, "I am a rock, I am an island." But I didn't. "Finishing Touch" begins with the eruption of an underwater volcano and its evolution into a gorgeous untainted tropical island. The "finishing touch" is two bottles of Corona Extra placed on a tree stump by a man and woman, Corona's signature closing shot. A 30-second version of the spot will run during "Late Show with David Letterman," "Tonight Show with Jay Leno," "Saturday Night Live" and "SportsCenter" throughout the summer. Click here to watch the ad. Cramer-Krasselt created the campaign and handled the media buy.

Smirnoff launched "Signature" last week, focusing on the brand's heritage and evolution throughout the years. The ad uses the Smirnoff signature pen stroke to trace the brand's journey from Imperial Russia, to Europe and America, concluding with its current position as the world's leading premium vodka and spirit brand. It's quite the little soap opera. Click here to watch it. The spot will air as two 30-second spots on cable networks including ESPN, F/X and Discovery Channel, and as a 60-second cinema ad. In addition, the Smirnoff.com Web site received a makeover complete with user-generated component, encouraging visitors to share milestones from their own lives. JWT created the ad, AKQA New York created the site and MediaCom handled the media buy.

Ask.com launched a TV, outdoor, online and print campaign that's all about the algorithm. The campaign positions the algorithm as the ingredient that powers Ask.com and binds the search engine's products together. Four friends are talking about using the algorithm in "BBQ" -- although it quickly becomes clear that one man has no idea what it is and does a poor job pretending that he does. Click here to watch the ad. "Daddy" is hysterical. A child tells his dad that a classmate was teased at school because her parents use a "lame algorithm." The father then tells his son, "your mom and I get everything we want with the most powerful algorithm on earth," as the child exclaims, "I knew it!" Watch the ad here. The outdoor teaser campaign features strange lines such as, "The Unabomber Hates The Algorithm" and "The Algorithm Constantly Finds Jesus." Weeks later, the ads were rebranded with the Ask.com logo. Click here, here, here, here and here to see the teaser ads. Crispin, Porter + Bogusky created the campaign and handled the media planning. Mullen bought the offline media and Agency.com purchased the online media.

Mother New York created a Mother's Day gift that reestablishes the lifeline between mother and child: the MaternaChord, an Umbilical Reconnection System. The best part of the ad shows a mother and daughter eating out and the waiter having to move the cord so he can put their plates down. "It's tingling," says the daughter. "That means it's working," mom replies. Watch the 80 seconds of humor here.

Random factoid: window puppet shows are illegal in New York City. Equally shocking, the taste of Diet Mountain Dew is similar to regular Mountain Dew, sans calories. Those are the two tidbits I walked away with in the latest ad for Diet Mountain Dew. Man performs innocent dual-handed puppet show from his apartment window. S.W.A.T. team swoops in from all feasible angles to apprehend the law violator. Click here to watch "Puppet Show." BBDO New York created the campaign and OMD handled the media buy.

This campaign launched in February, but how can I resist talking about a headless turkey? The Washington State Dept. of Health launched the second arm of its anti-tobacco campaign. The first, "No Stank You," targeted young people; the latest, "Cold Turkey," targets adults. TV spots feature, you guessed it, a cold, headless turkey along with the underlying message that "You can't rely on cold turkey alone," when it comes to quitting smoking. Three spots feature a featherless, headless turkey that symbolizes the smoker's wavering willpower. The turkey is caught smoking in an alley, a refrigerator and at a bar by its human counterpart. When asked why it's smoking, the turkey offers thinly veiled excuses such as stress and hunger. Click here to watch the ads. The spots end with the phone number 1-800-QUIT-NOW, for the Washington State Tobacco Quit Line. WONGDOODY created the campaign.

  • NEW! Nun Has Dirty Habit Exposed In Ad For Tide

    A nun sees the light when confronted with a "Dirty Little Habit." Why do the other nuns walk away when approached by this nun with a dirty habit. Does her attire look dirty? No, but it smells dirty. Turns out, all the nuns were wearing dirty, smelly habits because the ...
  • NEW! Heineken, Fred Armisen Offer New Yorkers 'Routine Interruptions'

    Here's a fun reason to step out of your comfort zone, when you are in the company of a group of friends. Not sure if I'd do this one alone. Heineken, with help from Fred Armisen, launched "Routine Interruptions," the brand's latest phase of its Cities of the World campaign. ...
  • GE Launches Digital Campaign Highlighting Advances In Technology

    GE launched a series of documentary-style videos that highlight how advances in GE technology affect people around the world. In the first video, we follow a doctor in Japan who makes house calls to island residents on his jet ski. He brings ultrasound equipment with him that's small enough to ...
  • Bush's Baked Beans Launches 'Bean Dash' App

    Random iPhone App of the week: Bush's Baked Beans created "Bush's Bean Dash," an app that allows players to help Jay avoid obstacles while collecting beans and ingredients for the entire line of Bush's Baked Bean flavors. Jay's beloved dog Duke will offer advice and clues along the journey. I ...
  • Edward Jones Launches Recruitment Campaign

    Edward Jones launched an online recruitment campaign that encourages potential employees to "make more than just a living." An online video, "Notes of Thanks," targets professionals with five to eight years of experience by showcasing a more personal side to a career: the relationships forged between financial adviser and client. ...
  • Donate Your Voice To Girls Silenced By Sex Traffickers

    The Canadian Women's Foundation launched a TV campaign that gives a voice to young girls forced into sex trafficking, while educating Canadians that this problem is happening in their country. The first spot shows an older man telling the story of a young girl who was approached by a modeling ...
  • NEW! An Ad Campaign Paid For In BBQ

    How can anyone, except vegetarians, refuse meat as a currency? Montana's Cookhouse & Bar offered its best of BBQ sampler, consisting of BBQ ribs, sausages, chicken, brisket, and shrimp, to various businesses in Toronto as currency for various services and items. You might be surprised at how much the actor -- ...
  • NEW! Benjamin Moore Interviews Faux Family Living Inside Two-Story Bouncy House

    Benjamin Moore launched a funny mockumentary, featuring a family in unique living quarters, to promote its Regal Select REVIVE paint for vinyl siding. A charming but fictitious family, the Hopsons, opts for a two-story bouncy house because all their neighbors' houses have vinyl siding that can't be painted, according to ...
  • NEW! Ronald McDonalds Return To Sample Taco Bell's Breakfast Burrito

    Here's an ad to let you know the Breakfast War between Taco Bell and McDonald's is still going strong. Taco Bell debuted a new item on its breakfast menu, the grilled breakfast burrito. So the brand reunited a group of men named Ronald McDonald, who appeared in Taco Bell's breakfast ...
  • NEW! Moet Debuts First Global Digital Spot

    Moet & Chandon launched its first global digital spot, targeting Millennials who like to have a good time. "L'ascenseur (the elevator)" showcases Nectar Imperial Rose as the drink of choice when going big on a night out. The video begins with images from the Moet Maison in Epernay, France. After ...
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