• by Jack Loechner , Staff Writer @mp_research, January 18, 2004

Arbitron Internet Radio Results

According to the Arbitron report, AOL Radio@Network and LAUNCH were the top-ranked commercial Internet Broadcasters. AOL reported problems with their server data for the week of December 15, resulting in ratings that are lower than prior weeks. MUSICMATCH was the top-ranked non-commercial Internet Broadcaster. The Adsertion Network was the top-ranked Sales Network. Due to a switch in Content Delivery Networks, tuning for The Adsertion Network is lower for the week. AOL Classic Holiday was ranked as the top Internet Broadcast Station with 835,972 hours of TTSL. MUSICMATCH Artist Match was ranked as the number one non-commercial station with 712,561 hours of TTSL. Demographic Highlights for the Week of December 15 - December 21

• The peak listening day was Monday, December 15 with 19 percent of the week's online listening.
• 77 percent of weekly online listening took place between 5AM and 5PM Pacific time.
• 12 percent of the week's total listening took place during the weekend.
• 82 percent of the measured listeners were between the ages of 18 and 54.
• 71 percent of listeners were men; 29 percent were women.
• In the U.S., 32 percent of listeners resided in the South; 9 percent in the West; 18 percent in the Northeast; and 21 percent in the Midwest.

Internet Broadcasters and Sales Networks Weekly Top 15 (December 15 - December 21)

RANK	COMPANY	TYPE	TTSL
1	AOL Radio@Network	commercial	5,849,554
2	LAUNCH	commercial	3,774,269
3	MUSICMATCH	non-commercial	2,159,869
4	The Adsertion Network	sales network	754,035
5	AccuRadio	commercial	681,780
6	Virgin Radio	commercial	580,116
7	ABC Radio Network	commercial	353,280
8	Educational Media Foundation	non-commercial	313,581
9	KillerOldies.com	commercial	138,602
10	KPLU	non-commercial	90,684
11	WXPN-FM	non-commercial	88,323
12	WOXY-FM	commercial	75,971
13	Emap	commercial	72,295
14	Beethoven.com	commercial	70,153
15	WBUR	non-commercial	61,174

Notes: 1. TTSL (Total Time Spent Listening), or Aggregate Tuning Hours (ATH), is the total number of hours tuned to a given station or network in the reported time period.