In the kind of industry ovation that is normally reserved for the Alex Bogusky’s of the world, the cast and crew of “Checkout Girl,†one of the two consumer-generated spots placed during the
Super Bowl by Doritos, took the stage at OMMA Hollywood, and were embraced enthusiastically by the ad pros in the audience. Think about it? A bunch of industry pros lauding a team of amateurs for
creating an ad that will likely get more attention this year than all but a handful of Madison Avenue’s best. It was a telling moment. But not nearly as telling as what Doritos Director of
Marketing Jason McDonnell said next. Beaming at his amateur ad protégés, McDonnell told the OMMA audience how the new world of marketing is creating all sorts of new relationships between marketers
and consumers. “We’ve talked since,†McDonnell said, which given the venue of “Let’s Talk†(gesture by holding your thumb to your ear/pinky to your mouth) Hollywood, made at least one
attendee wonder exactly what they were talking about.
