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TNT Signs New Nascar Sponsors

Multichannel News, Thursday, June 7, 2007 11 AM

TNT has signed on five new sponsors for its presentation of the Pepsi 400 Nascar race on July 7. The net's "wide open" approach is slated to run continuous race coverage with no national commercial breaks. But it will feature animated national-sponsor messages like original branded content and on-screen graphic elements.

That will appear along the bottom of the screen instead of the usual ad breaks, and the telecast will have just three local commercial pods an hour. As a result, Turner Broadcasting says the show will have 22% more unobstructed action than a standard race telecast.

Autozone, Ford, Miller Brewing, Principal Financial and Subway are joining PepsiCo, Toyota, Sprint Nextel and DirecTV as national sponsors.

Read the whole story at Multichannel News »

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