And one manifestation of this feeling is found in advertising, where many campaigns
make sure to put "a woman here, man there, black person there, Asian here, Latino there," etc. But one new approach claims the seemingly inclusive ads are nonsense, and almost as offensive as the old
days when all wholesome families were white and all breadwinners men.
"It's what we call Multicultural Marketing 101," says Monique Tapie, communications director for Global Advertising Strategies, a New York-based firm specializing in ethnic marketing and other highly targeted marketing campaigns. "Multicultural 101 assumes that all Asians are alike, that all African Americans are alike, that all Spanish-speaking people are alike, that we are all alike, which means that we're all mainstream," Tapie adds.