TACODA Systems has won three new clients; BusinessWeek Online, About Inc. and iVillage. All three companies will use TACODA's Audience Management System (AMS.) Tacoda helps online publishers sell more
ads for more money by combining affinity, demographic and behavioral data. The addition of iVillage's nearly 15 million unique visitors in the United States means that more than 60 percent of all US
Internet users visit TACODA-enabled sites each month. AMS is capable of collecting and filtering large amounts of data scattered throughout websites, identifying valuable data points, integrating that
data into comprehensive consumer profiles; it also enables web publishers to maintain a persistent relationship with millions of consumers, without jeopardizing data ownership or privacy.
