• by Joe Mandese  @mp_joemandese, June 28, 2007

In fact, the Paris office of Draftfcb’s virtual office on Second Life is now one of the top five videos of the week on YouTube for the week of June 18, and it’s rising with a bullet. According to Nielsen BuzzMetrics, the Draftfcb video already has been viewed more than 150,000 times. Why? To find out, check it out yourself at http://www.youtube.com/watch?v=flkgNn50k14

The video, which features Draftfcb employees as avatars, takes a light-hearted, self-deprecating approach to agency life. Well, virtual, Parisian agency life, anyway.