Commentary

Give your Video LEGS

Millward Brown did some research on what videos go viral and discovered they share these factors:

Laugh (have to be laugh-out-loud funny)

Edgy (make you a little uncomfortable)

Gripping (you can't stop watching)

Sexual Content (surprised?)

Michelle Eule recommends IKEA's Pig Chase if you want to get the idea.

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About the Author

Laurie Petersen is a writer, editor, content strategist and event organizer based in Hoboken, NJ. She is a former executive editor of MediaPost and ADWEEK's Marketing Week.

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