Put Down The Remote: Adults Watch More TV Than Kids

Maybe it's the kids who need to take the remote control away from their parents.

New research has shown that older adults consume much more traditional media than younger adults, according to Integrated Media Measurement Inc. The biggest group--females 45-54--will watch more TV, DVDs and theatrical releases than anyone else, estimated to be around 47.6 days, or 1,142 hours in 2007.

Men 45-54 are the second-largest group. They will watch 40.2 days of media. The younger female group ages 35-44 come next, at 38.3 days. Middle-aged men ages 35-44--the fourth-biggest group--are on pace to watch 33.9 days.

Further down the list are teenagers 13-17, who will screen 33.35 days. That's 30% less than older woman, and 17% less than older men.

For this study, IMMI didn't look at the wild card in all of this: new digital platforms.

But it says that is a major factor in the results of its study--that teenagers and children are looking at other "screens": computers, video, Internet. IMMI suggests that because of this, the gap in traditional media will continue to widen.

IMMI creates its research sample by giving its members a mobile phone, asking them to carry it everywhere they go. The mobile phone is equipped with a technology that can pick up audio signals from television, radio and movies.

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