Commentary
You Tube Tops Video Stream Watching
- by Jack Loechner , Staff Writer @mp_research, July 27, 2007
You Tube Tops Video Stream Watching
comScore recently released its Video Metrix report for May 2007, showing that nearly 75 percent of U.S. Internet users watched an average of 158 minutes of online video per user during the month. Americans viewed more than 8.3 billion video streams online during the month, and Google Sites ranked as the top U.S. streaming video property with 1.8 billion videos streamed, 1.7 billion of which occurred at YouTube.com.
Fox Interactive Media ranked second, followed by Yahoo! Sites and Viacom Digital.
Top U.S. Online Streaming Video Properties(By streams May 2007) | ||
Property | Video Streams (million) | Share (%) of Video Streams |
Total Internet | 8,357 | 100.0% |
Google Sites | 1,796 | 21.5% |
Fox Interactive Media | 680 | 8.1% |
Yahoo! Sites | 387 | 4.6% |
Viacom Digital | 237 | 2.8% |
Time Warner Network | 185 | 2.2% |
Microsoft Sites | 171 | 2.0% |
ABC.com | 100 | 1.2% |
Disney Online | 84 | .0% |
ESPN | 62 | 0.7% |
NBC Universal | 58 | 0.7% |
Source: comScore Video Metrix, July 2007 | ||
Nearly 132 million Americans viewed online streaming video in May. Google Sites also captured the largest streaming video audience with more than 64.9 million unique streamers, followed by Fox Interactive Media and Yahoo! Sites.
Top U.S. Online Streaming Video Properties(By streamers May 2007) | ||
Property | Unique Video Streamers(000) | Video Streamer Penetration(%) |
Total Internet | 131,915 | 100.0% |
Google Sites | 64,945 | 49.2% |
Fox Interactive Media | 52,737 | 40.0% |
Yahoo! Sites | 35,024 | 26.6% |
Time Warner Network | 29,479 | 22.3% |
Microsoft Sites | 24,394 | 18.5% |
Viacom Digital | 19,356 | 14.7% |
Verizon Communications Inc. | 15,030 | 11.4% |
ABC.COM | 10,799 | 8.2% |
Disney Online | 10,114 | 7.7% |
MLB.COM | 7,311 | 5.5% |
Source: comScore Video Metrix, July 2007 | ||
The report cites other notable findings:
- Online viewers watched an average of 158 minutes of streaming video per streamer.
- The average video stream duration was 2.5 minutes
- 74.3 percent of U.S. Internet users streamed video online
- 35 percent of U.S. Internet users streamed video on YouTube.com
- The average online video viewer consumed 63 video streams, or more than two per day
For more information about comScore Video Metrix, please visit here.
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.