MPA Counts Record Number Of Digital Efforts
Among the big digital movers was Conde Nast, which introduced ad insertion in podcasts, video podcasts, social-networking features and integrated-marketing opportunities for advertisers. Hearst also bowed mobile sites and branded Webisodes, while Meredith offered original video content, desktop widgets and big portal redesigns.
Forbes rolled out wiki features, a Facebook partnership and online databases. Hachette Filipacchi bought JumpStart, an online network for auto ads, and Bonnier debuted digital and social-networking features. Finally, McGraw-Hill's BusinessWeek created an online video hub and a free online database.
A full listing of the new initiatives is available online at the MPA's Web site: http://www.magazine.org/digital/14321.cfm. The MPA began documenting new digital initiatives from magazines in 2006, to highlight the brands' adaptability to new media.