• by Steve Smith , Staff Writer @popeyesm, August 2, 2007

Out-of-home LCD screens in airports throughout the country are getting a high-tech upgrade this summer, thanks to a new deal between C-nario and JCDecaux. The companies are currently rolling out a broadband-enabled network of 70-inch high-def LCD screens. The initiative began in June, with 50 screens in LAX. The C-Nario ad-serving software can mix promotional and real-time informational data on the same digital screen — even serve targeted ads for the airport shop that may be three steps away. “This is the next interesting thing — how to mix in data and ads,” says Eyal Rom, U.S.A. manager of C-nario. In a special placement of 40 adjacent LCDs along a lengthy walkway at JFK’s Terminal 9 (American Airlines), JCDecaux and C-Nario are running synchronized content that follows people as they walk or ride through the passageway.