Staples Launches 'Dude, Here's My Card' Service
But businesspeople aren't the only market for the new cards: The Framingham, Mass.-based retailer says its test-marketing found that thanks to the social-networking craze, everyone from teens to soccer moms are dabbling in customized "social" cards to give people their ever-expanding contact info, from screen names to Skype addresses.
"The increased popularity of social networking sites like YouTube and MySpace created a strong demand for highly customizable cards that allow people to share something personal about themselves," the company says. "Social cards can be used for everything from scheduling kids' play dates and showing team pride to alerting others of food and medical allergies. Teens are even using these cards to bring their online personas to life--sharing screen names, MySpace identities and blog addresses."
The full-color cards are created using Logoworks by HP, available only at Staples Copy & Print Centers nationwide. Customers can order as few as 100 cards, compared to the industry-standard minimum of 250. Prices vary, but cards can cost as little as $19.99 for 100 black-and-white cards and $29.99 for 100 colored cards. For a limited time, Staples is offering 100 free business cards with the purchase of 100 cards.
Such cards even seem to be gaining popularity at the high end. Crane & Co., for example, sells 50 personalized calling cards, embossed with a kiss, for $173. A lime-green card, with palm trees, goes for $176.
Recent Marketing Daily Articles
-
Affluent Consumers Continue Spending June 19, 4:53 p.m.
Attribute it to an improving economy, or simply fatigue in behaving a certain way, but the ... -
Voss Water In Socially Driven Summer Campaign June 19, 3:27 p.m.
Voss Water has launched a social-plus-retail summer campaign designed to engage consumers and strengthen relations with ... -
Chevy Back With MOFILM For Oscars June 19, 3:22 p.m.
Chevrolet has tied a five-year knot with the Oscars, with attention on independent filmmakers. Chevrolet’s theme ... -
Nissan Opens Door To Versa Launch June 19, 2:18 p.m.
Nissan’s new Versa Note is a "A Door to More" in the automaker’s campaign for the ... -
Saks Fifth Avenue Rolling Out New Campaign June 19, 11:12 a.m.
Saks Fifth Avenue is debuting a new marketing campaign, which it hopes will sell shoppers on ... -
JetBlue, Marriott Top Their Industries June 19, 12:23 a.m.
Just as the summer travel season heats up, the American Customer Satisfaction Index (ACSI) has released ... -
Evian Launches Wimbledon 'Wiggle' Social Effort June 18, 5:20 p.m.
<Evian -- no slouch at driving buzz during the Wimbledon tournament -- has come up with ... -
GMA/PwC Report: CPGs' Growth Slows Amid 'Rules' Shift June 18, 3:56 p.m.
Net sales growth rates for consumer packaged goods (CPG) companies slowed last year amid challenges including ... -
Industry Is Expanding In Advertising, Social June 18, 12:29 p.m.
Retailers are planning to spend big on more stores, digital technology and marketing initiatives in the ... -
Chevrolet's Fleck Talks Northeast Strategy June 18, 9:23 a.m.
Bill Fleck, Chevy's Northeast regional marketing manager, has a lot of work to keep him up ...
Be the first to comment on "Staples Launches 'Dude, Here's My Card' Service "
Leave a Comment