Study: Annoying Ads Mean Less Sales
Aug 22, 2007, 8:45 AM
No big surprise here--86% of Americans who are offended or annoyed by an ad are less likely to buy the product. But 70% admitted they were more likely to remember irritating ads. The survey of 1,000 Americans 18 or older was done by Opinion Research Corp. this month. Although what's considered offensive or annoying may vary based on demographics, the decision not to buy the product was universal. Age, income, ethnicity and location did not affect the responses.