• Portfolio, Monday, August 27, 2007 10:45 AM

While pessimists are winning most of the bets in the magazine industry these days, they will have to wait to collect on any demise of Details.

The men's book is doing pretty well on advertising -- so much so that it will add an 11th "holiday" issue to handle the extra pages. "We decided to give it a shot and see how it worked, see how it sold," says editor Dan Peres. "And as I understand it, the market is responding quite well."

Also, unlike some other recent shuttered magazines, Details, is profitable. The title carried more than 1,200 ad pages in 2006, well ahead of parent Conde Nast's typical 1,000 page benchmark.

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