Streaming Radio Flat

by , Apr 30, 2002, 12:00 AM
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Streaming Radio Flat This Week

MeasureCast, Inc. reports that during the week of April 15, the MeasureCast Internet Radio Listening Index remained essentially flat, losing less than one-half of one percent. Since Jan. 6, 2002, the index has risen 98 percent. And since January 2001, the index has increased 561 percent.

Demographic Highlights for the Week of April 15-21 include:
- 75% of all listening occurred between 5 a.m. and 5 p.m. Pacific time
- 11% of the week’s Internet radio listening took place over the weekend.
- The peak listening day was Thursday, April 18, with 19% of all listening occurring this day.
- 27% of Internet radio listeners were between the ages of 25 and 34.
- 56% were younger than 35, 29% were younger than 25, and 7% were older than 55.
- In the U.S., 34% of listeners reside in the South; 28% live in the West.
- 69% of listeners were men; 31% were women.
- Top streaming nations include the United States, the United Kingdom, Canada, Japan and Mexico.

Top 10 Internet Radio Networks (Monday, April 15, 2002 - Sunday, April 21, 2002)

  Network Cume Listeners*
1 Clear Channel Worldwide 272,361
2 Radio Free Virgin 163,352
3 Warp Radio 119,813
4 StreamAudio 97,817
5 Virgin Radio 91,316
6 Internet Radio, Inc. 145,456
7 SurferNETWORK 43,611
8 Public Interactive 49,621
9 New York Times – WQXR 28,709
10 KING-FM 21,879
* Cume Listeners is an estimate of the total number of unique listeners who had one or more listening sessions lasting five minutes or longer during the reported time period.

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