Occasion and Community Sites
Nielsen data from April 14th identifies the top search engines and occasions sites for the week. Yahoo, MSN and AOL dominate the portal category, while American Greetings and Blue Mountain top the list of special occasion sites.
| Top 10 Search Engines/Portals & Communities Sites | ||
|
Unique Audience (000)
|
Active Reach (%)
|
|
| yahoo.com |
33,395
|
41.54
|
| msn.com |
29,619
|
36.85
|
| aol.com |
27,988
|
34.82
|
| google.com |
10,888
|
13.55
|
| netscape.com |
7,359
|
9.15
|
| geocities.com |
6,674
|
8.3
|
| go.com |
6,649
|
8.27
|
| lycos.com |
3,742
|
4.66
|
| classmates.com |
3,584
|
4.46
|
| tripod.com |
2,838
|
3.53
|
| Demographics for Search Engines/Portals & Communities | ||
|
Composition (%)
|
||
| MALE |
47.5
|
|
| FEMALE |
52.5
|
|
|
AGE
|
||
| 2 - 11 |
4.4
|
|
| 12 - 17 |
12.6
|
|
| 18 - 20 |
4.0
|
|
| 21 - 24 |
4.0
|
|
| 25 - 34 |
17.5
|
|
| 35 - 49 |
31.5
|
|
| 50 - 54 |
9.4
|
|
| 55 - 64 |
10.2
|
|
| 65 - 99 |
6.3
|
|
| Top 10 Special Occasions Sites | ||
|
Unique Audience (000)
|
||
| americangreetings.com |
1,246
|
|
| bluemountain.com |
929
|
|
| ups.com |
812
|
|
| hallmark.com |
780
|
|
| usps.com |
780
|
|
| egreetings.com |
397
|
|
| justsaywow.com |
377
|
|
| fedex.com |
372
|
|
| passionup.com |
350
|
|
| funtown.com |
316
|
|
| Special Occasion Sites Demographics | ||
|
% of Total
|
||
| MALE |
38.2
|
|
| FEMALE |
61.8
|
|
|
AGE
|
||
| 2 - 11 |
2.6
|
|
| 12 - 17 |
9.6
|
|
| 18 - 20 |
3.3
|
|
| 21 - 24 |
3.7
|
|
| 25 - 34 |
15.0
|
|
| 35 - 49 |
30.5
|
|
| 50 - 54 |
10.5
|
|
| 55 - 64 |
15.1
|
|
| 65 - 99 |
9.8
|
|
Source: Nielsen//NetRatings Audience Measurement Data Week ending April 14, 2002
JACK LOECHNER
Center for Media Research
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