Occasion and Community Sites

by , Apr 30, 2002, 12:00 AM
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Occasions Sites and Search Engines

Nielsen data from April 14th identifies the top search engines and occasions sites for the week. Yahoo, MSN and AOL dominate the portal category, while American Greetings and Blue Mountain top the list of special occasion sites.

Top 10 Search Engines/Portals & Communities Sites
 
Unique Audience (000)
Active Reach (%)
yahoo.com
33,395
41.54
msn.com
29,619
36.85
aol.com
27,988
34.82
google.com
10,888
13.55
netscape.com
7,359
9.15
geocities.com
6,674
8.3
go.com
6,649
8.27
lycos.com
3,742
4.66
classmates.com
3,584
4.46
tripod.com
2,838
3.53
Demographics for Search Engines/Portals & Communities
 
Composition (%)
MALE
47.5
FEMALE
52.5
AGE
2 - 11
4.4
12 - 17
12.6
18 - 20
4.0
21 - 24
4.0
25 - 34
17.5
35 - 49
31.5
50 - 54
9.4
55 - 64
10.2
65 - 99
6.3
Top 10 Special Occasions Sites
 
Unique Audience (000)
americangreetings.com
1,246
bluemountain.com
929
ups.com
812
hallmark.com
780
usps.com
780
egreetings.com
397
justsaywow.com
377
fedex.com
372
passionup.com
350
funtown.com
316
Special Occasion Sites Demographics
% of Total
MALE
38.2
FEMALE
61.8
AGE
2 - 11
2.6
12 - 17
9.6
18 - 20
3.3
21 - 24
3.7
25 - 34
15.0
35 - 49
30.5
50 - 54
10.5
55 - 64
15.1
65 - 99
9.8

Source: Nielsen//NetRatings Audience Measurement Data Week ending April 14, 2002

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