News Brief

Yellow Book USA Taps AgendiZe For Local Search

Yellow Book USA has tapped the French tech firm AgendiZe to add increased functionality to its Yellowbook.com local business directory listings.

Through AgendiZe's "Call-to-Action" platform, consumers searching on Yellowbook.com now have the option of reaching advertisers by phone or saving (and sharing) local listings of interest with one click.

With the Click-to-Save & Share link, users can automatically transfer business listing info (including addresses, driving directions, and even coupons) to more than 50 wireless or online devices and services.

So a consumer searching for a local pizza shop, for example, can save that information to their mobile phone, PDA or desktop--or a social networking site like Facebook or de.licio.us.

With Click-to-Call, they can choose to connect with the advertiser immediately through AgendiZe using a unique phone number linked to an analytics and reporting platform. Both sets of activities can be tracked, providing accurate feedback on the effectiveness of each local ad listing.

AgendiZe's Call-to-Action platform became available to U.S. clients this month, coinciding with the tech firm's opening of a North American hub in Grapevine, Texas. --Tameka Kee