Top Online Financial News & Information Destinations, at Home
Brand or Channel | Unique Audience (000) | Active Reach (%) |
Yahoo! Finance | 2,631 | 2.43 |
AOL Personal Finance | 2,276 | 2.1 |
MSN Money | 2,204 | 2.03 |
CBS MarketWatch Network | 1,115 | 1.03 |
CNNMoney | 982 | 0.91 |
Motley Fool | 792 | 0.73 |
ConsumerInfo.com | 754 | 0.7 |
Wall Street Journal | 478 | 0.44 |
Forbes.com | 475 | 0.44 |
Reuters | 440 | 0.41 |
Demographic Data for Financial News & Information Category
Category | Unique Audience (000) | Unique Audience Composition (%) |
Total | 29,922 | 100 |
Male | 15,468 | 51.7 |
Female | 14,454 | 48.3 |
Age | ||
2 - 11 | 495 | 1.65 |
12 - 17 | 1,417 | 4.74 |
18 - 24 | 1,645 | 5.5 |
25 - 34 | 4,821 | 16.11 |
35 - 49 | 9,796 | 32.74 |
45+ | 15,384 | 51.41 |
55+ | 8,471 | 28.31 |
65+ | 3,746 | 12.52 |
HH Income | ||
$ 0 - 24999 | 1,845 | 6.17 |
$ 25000 - 49999 | 7,173 | 23.97 |
$ 50000 - 74999 | 8,003 | 26.75 |
$ 75000 - 99999 | 5,513 | 18.42 |
$ 100000 - 149999 | 4,546 | 15.19 |
$ 150000+ | 2,278 | 7.61 |
No Response | 564 | 1.88 |
Data focusing on the Web Media Finance & Economy Industry Segment
Top Technologies | ||
Technology | Impressions (000) | Share of all Impressions |
Flash | 84,357 | 45.1% |
Animation | 62,864 | 33.6% |
Image | 20,244 | 10.8% |
Compound ad | 15,243 | 8.1% |
Flash - Unicast | 3,134 | 1.7% |
Form | 1,158 | 0.6% |
PointRoll | 61 | 0.0% |
Total | 187,061 | 100.0% |
Top Ad Sizes | ||
Dimensions | Impressions (000) | Share of all Impressions |
Full banner | 67,111 | 35.9% |
Leader Board | 29,754 | 15.9% |
Medium rectangle | 19,662 | 10.5% |
Wide skyscraper | 17,099 | 9.1% |
Non-standard | 15,462 | 8.3% |
Skyscraper | 12,941 | 6.9% |
Button #2 | 8,612 | 4.6% |
Vertical banner | 4,523 | 2.4% |
Square button | 2,837 | 1.5% |
Half banner | 2,262 | 1.2% |
Rectangle | 2,202 | 1.2% |
Large rectangle | 1,783 | 1.0% |
Button #1 | 1,013 | 0.5% |
Micro bar | 1,000 | 0.5% |
Square | 708 | 0.4% |
Vertical rectangle | 90 | 0.0% |
Total | 187,059 | 100.0% |
Ad Delivery Types | ||
Ad Delivery | Impressions (000) | Share of all Impressions |
Inline | 167,513 | 89.6% |
Pop-Under | 11,939 | 6.4% |
Pop-Up | 7,596 | 4.1% |
Interstitial | 12 | 0.0% |
Total | 187,060 | 100.0% |