• by Joe Mandese  @mp_joemandese, September 24, 2007

Babs Rangaiah, is director of media & entertainment at Unilever, but he’s also quite the PR and promotion guy. Not once, but twice he teased the OMMA New York crowd this afternoon to watch for some new online campaigns coming out in â€oeweeks†and â€oemonths†that would further transform the way the bleeding edge marketer utilizes the Web. Naturally, Rangaiah didn’t disclose details, but he said the big innovation would involve, guess what, consumers.

The new work, he said, would reveal, â€oeWhere we are really levering social media more than we did in the past.â€