Online Broadcast Media Mid-September
A deeper look at Online broadcast media destinations, viewer demographics, advertisers, ad types and sizes.
Top 10 Online Broadcast Media Destinations (Week ending September 16, 2007 US, Home and Work) | ||
Brand or Channel | Unique Audience (000) | Active Reach (%) |
MSN TV | 5,747 | 4.26% |
NBC Universal | 4,575 | 3.39 |
Yahoo! TV | 4,553 | 3.37 |
AOL Television | 4,090 | 3.03 |
Clear Channel Online Network 3,125 | 2.32 |
|
BBC | 3,087 | 2.29 |
CBS Television | 2,854 | 2.12 |
DirecTV | 1,976 | 1.46 |
ABC.COM | 1,893 | 1.4 |
TV.com | 1,761 | 1.31 |
Source: Nielsen//NetRatings NetVie |
Demographic Data for Broadcast Media Category (Month of August 2007 US, Home and Work) | |||
Category | Target | Unique Audience (000) | Audience Composition (%) |
Total |
| 65,797 | 100% |
Male |
| 32,197 | 48.93 |
Female |
| 33,601 | 51.07 |
Age | 2 - 11 | 2,071 | 3.15 |
| 12 - 17 | 4,958 | 7.54 |
| 18 - 24 | 3,069 | 4.66 |
| 25 - 34 | 9,520 | 14.47 |
| 35 - 49 | 23,329 | 35.46 |
| 45+ | 30,630 | 46.55 |
| 55+ | 14,497 | 22.03 |
| 65+ | 5,260 | 7.99 |
HH Income | $ 0 - 24999 | 4,154 | 6.31 |
| $ 25000 - 49999 | 13,156 | 19.99 |
| $ 50000 - 74999 | 17,289 | 26.28 |
| $ 75000 - 99999 | 13,121 | 19.94 |
| $ 100000 - 149999 | 11,059 | 16.81 |
| $ 150000+ | 5,496 | 8.35 |
| No Response | 1,523 | 2.31 |
Source: Nielsen//NetRatings NetView |
Data on the Entertainment Television Segment (Week ending September 16, 2007 US, Home and Work)
Top 20 Advertisers | ||
| Impressions (000) | Share of all Impressions |
The Walt Disney Corporation | 130,663 | 38.6% |
Viacom Inc | 75,852 | 22.4% |
General Electric Company | 22,878 | 6.8% |
The News Corporation Limited | 19,006 | 5.6% |
E.W. Scripps Company | 15,161 | 4.5% |
Time Warner Inc. | 13,443 | 4.0% |
Public Broadcasting Service | 10,355 | 3.1% |
Comcast Corporation | 10,234 | 3.0% |
The CW Television Network | 10,083 | 3.0% |
Crosswords, Inc. | 4,567 | 1.4% |
Harpo Productions, Inc. | 3,307 | 1.0% |
Tribune Company | 2,912 | 0.9% |
BBC | 2,789 | 0.8% |
Cox Enterprises, Inc. | 2,779 | 0.8% |
Game Show Network, Llc | 1,946 | 0.6% |
Discovery Communications, Inc. | 1,692 | 0.5% |
A&E Television Networks | 1,630 | 0.5% |
MediaFLO USA | 1,147 | 0.3% |
Bell Globemedia | 999 | 0.3% |
Speed Channel Network Inc | 665 | 0.2% |
Total | 338,131 |
|
Source: Nielsen//NetRatings AdRelevance |
Top Ad Sizes | |||
| Dimensions | Impressions (000) | Share of all Impressions |
Medium Rectangle | (300x250) | 188,377 | 55.7% |
Leaderboard | (728x90) | 71,439 | 21.1% |
Non-Standard Dimension |
| 27,570 | 8.2% |
Wide Skyscraper | (160x600) | 26,291 | 7.8% |
Button #1 | (120x90) | 10,215 | 3.0% |
Micro Bar | (88x31) | 2,721 | 0.8% |
Rectangle | (180x150) | 2,551 | 0.8% |
Full Banner | (468x60) | 1,606 | 0.5% |
Skyscraper | (120x600) | 1,493 | 0.4% |
Button #2 | (120x60) | 1,386 | 0.4% |
Large Rectangle | (336x280) | 1,341 | 0.4% |
Vertical Banner | (120x240) | 1,332 | 0.4% |
Half Banner | (234x60) | 898 | 0.3% |
Vertical Rectangle | (240x400) | 787 | 0.2% |
Square | (250x250) | 83 | 0.0% |
Square Button | (125x125) | 40 | 0.0% |
Total |
| 338,130 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Ad Delivery Types | ||
Ad Delivery | Impressions (000) | Share of all Impressions |
In-Page | 309,883 | 91.6% |
Expanding | 25,347 | 7.5% |
Over-Page | 2,362 | 0.7% |
Transitional | 464 | 0.1% |
Pop-Up | 69 | 0.0% |
Pop-Under | 4 | 0.0% |
Total | 338,129 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.