Commentary
A Few Current Consumer Feelings
- by Jack Loechner , Staff Writer @mp_research, October 8, 2007
A Few Current Consumer Feelings
According to the latest BIGresearch American Pulse Survey, two thirds of consumers say they could survive if stranded in the wilderness, and mother or father know their children better than daycare, babysitters and relatives.
Who Knows Your Kids Best? | ||||||
| All 18+ | Males | Females | 18-34 | 35-54 | 55+ |
Me | 68.9% | 44.5% | 92.0% | 62.2% | 72.5% | 71.2% |
My spouse/partner | 29.0% | 53.4% | 5.9% | 35.0% | 26.2% | 26.3% |
Other relative | 1.6% | 1.3% | 1.8% | 1.6% | 1.1% | 2.1% |
My daycare, baby sitter, or nanny | 0.6% | 0.8% | 0.4% | 1.1% | 0.2% | 0.4% |
Source: BIGresearch, October 2007 | ||||||
Other key findings from the survey of 4,043 respondents, as reported by BIGresearch:
- 50.9% would stop and help someone being attacked. 27.1% say it depends on if a weapon was involved. 20.2% wouldn't stop, but would call for help.
- The majority of Americans appear to be good candidates for Survivor as 65% say they could survive being stranded in the wilderness for three days. 26.3% aren't so sure.
- 46.5% aren't bothered when they are without their cell phone. 25.7% of 18-34 year olds, however, are anxious when disconnected. 24.1% can only be without it for a limited amount of time.
- Over one-third of consumers prefer to checkout with a cashier when shopping. 17.6% opt for the self-service line.
To view complete report, please visit BIGresearch here.
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.