• by Gavin O'Malley  @mp_gavin, October 15, 2007

Enlighten has been chosen as the interactive agency of record for Kao Brands, the consumer packaged goods company with a stable of brands including Jergens and Curél hand and body lotions and Bioré facial care.

Cincinnati-based Kao plans to employ Enlighten's full range of interactive services--including site design and development, media planning and buying, and online ad production.

"Given our objectives to enhance the creativity and effectiveness of online marketing efforts across our brands, we believe our extensive iAgency search has delivered an ideal partner in Enlighten," said Judy Beaudry, director of marketing services with Kao Brands Company.

Founded back in 1983, Enlighten is a privately held firm based in Ann Arbor, Michigan. Its roster of clients includes Hunter Douglas, John Frieda, Jergens, Comerica, MGA Entertainment, and Nickelodeon.

In addition to devising all online brand messaging and advertising, Enlighten's mandates include improving and maintaining the Kao Brands corporate Web sites and developing online consumer promotions and events.