Dodge Sponsors Family Circle TV Special
The half-hour program, called "Easiest Holiday Party Ever," will also be streamed on Better.tv, a broadband channel operated by Family Circle-magazine owner Meredith Corp.
IMG, the one-time predominantly athletic representation company looking to move deeper into entertainment, is syndicating the show. It will air at various times on stations from Nov. 16 through the holidays.
Personality and author Sandra Lee will headline the show, with recipes and other tips derived from Family Circle.
The initiative also represents another move on Meredith's part to transform its fleet of magazines into multi-platform brands, partly via its new Meredith Video Solutions group, an in-house production company. The program marks its second nationally syndicated show.
Meredith does own 13 local stations that give it a backbone for syndication.
In addition to serving as sole sponsor, the Dodge Caravan is expected to be integrated into the show. Viewers will be able to log on to Family Circle's Web site to win a Caravan and cash, a promotion to be plugged in the November issue of the magazine.
Recent MediaDailyNews Articles
-
Consumers Tag Costco, Movado As Most Promising Brands June 18, 6:09 p.m.
Costco, Cisco and Movado are the three most financially promising pure-play, publicly traded brands in the ... -
'Voice' Sings To Consistent Beat June 18, 5:57 p.m.
One of the biggest shows on broadcast television finished its spring edition pretty close to where ... -
Motorola Hires Digitas For Global Media Account June 18, 5:43 p.m.
Google-owned Motorola has appointed Publicis Groupe’s Digitas to handle global media duties, according to sources. Those ... -
'Jimmy Kimmel,' Myspace Promote Musicians June 18, 2:56 p.m.
Select artists that appear on TV late-night show “Jimmy Kimmel Live” will get to perform an ... -
W+K Amsterdam's Heineken Ad Wins Cannes Lions Grand Prix, Creative June 18, 11:31 a.m.
A Heineken ad campaign from Wieden + Kennedy Amsterdam, the brand’s first global campaign effort, has ... -
Millennials Split In Attitude, Teens Less Upbeat, But Resilient June 18, 10:56 a.m.
MTV says younger U.S. millennials are a bit more pessimistic than older millennials.New millennials ages 14 ... -
Scripps Launches TV Everywhere With TWC June 17, 6:01 p.m.
Scripps Networks has a TV Everywhere deal with Time Warner Cable, allowing viewers access to on-demand ... -
Cannes Lions, Gates Foundation Partner For Global Initiative June 17, 5:51 p.m.
It sounds like a cliché from a beauty pageant, where the contestants talk about the lofty ... -
After TV, Sports Fans Up Coverage On Mobile, Social Nets June 17, 4:27 p.m.
While TV remains the No. 1 platform for sports fans, the second-screen TVs of sports -- ... -
Public Trust In Newspapers Dips Again June 17, 2:19 p.m.
In addition to their well-publicized financial woes, newspapers have a credibility problem, as Americans’ confidence in ...
Be the first to comment on "Dodge Sponsors Family Circle TV Special "
Leave a Comment