Commentary

Online video ads appearing on regular TV

In digital ad production it's anybody's game, and talent can rise the top in record speed -- and at a fraction of the cost of traditional TV ads.  Panelists observed that successful online ads are now appearing in regular broadcast TV. In one case the spot was produced at about 1/10 the cost of a regular ad. Worth considering: the GEICO caveman started this way.
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About the Author

Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.

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