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Cadbury Rolls Out Third Dr Pepper Extension

Nov 23, 2007, 5:00 AM
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Cadbury Schweppes Americas Beverages is rolling out Cherry Chocolate Diet Dr Pepper, the third flavor extension in the brand's history. The new beverage combines the taste of Diet Dr Pepper with a sweet cherry dipped in luscious chocolate and Cherry Chocolate Diet Dr Pepper has zero calories and zero carbs.

Dr Pepper's first brand extension, Cherry Vanilla, launched in 2004 was the company's most successful product introduction in more than a decade and was followed by the wildly popular Dr Pepper Berries and Cream, the company says. Cherry Chocolate Diet Dr Pepper will be available for a limited time.

--Nina M. Lentini

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